European Marketing Academy (EMAC) Conference 2011

Just back to the office after 4 days in Ljubljana, Slovenia for the 40th EMAC 2011 Conference, organized by the Faculty of Economics of the University of Ljubljana. The nice and warm weather made our stay very pleasant and also allowed us to enjoy the various events and social evenings, like the reception in the Ljubljana castle overlooking the city from a hill in the center of it. (In the picture with Dr. David Langley from TNO at the Ljubljana castle).

About 750 participants were registered this year. To my pleasant surprise the track E-commerce keeps growing, it is now nr 2 as to size (11 sessions). Not surprisingly a lot of the papers presented were about Social Media, with many empirical papers I must say. Good opportunities to meet old and new colleagues and interesting sessions, combined with a good organized conference and the Slovenian hospitality made the EMAC 2011 a very nice experience. Highlights were the visit to the Postonja caves and the Conference dinner.  Rendezvous in Lisbon next year.

ps. Papers presented on the right (New Publications)