Real Time Marketing ADIDAS adiVerse: A new shopping experience based on POS Mass Customization

Adidas in cooperation with Intel created adiVerse, a 3D touch-screen, interactive display that increases substantially the assortment of retailers: 8.000 sport shoes can be displayed and customers can search for them, examine them from different angles and order. The system recognizes the shopper’s gender and displays the proper product selection. Adidas, like many other producers of sport articles has quite an extensive experience in online mass customization.

The display developed by Intel as part of their Connected Store vision aims at offering personalized and customized products in a traditional retailing environment, offering in other words traditional shoppers an advantage that so far only online shopping could offer.

The High Street strikes back? Let's wait for the official launch of the service during the London Olympics next year.
ps. an interesting and relevant to Real Time Marketing / mass customization article of ACCENTURE just relesed

Hal 9000 in real?

One of the things that amazed those of us who have seen Stanley Kubrick's 2001 Space Odyssey was Hal 9000, the supercomputer who could understand and talk human language and eventually took over the spaceship when his judgment and intelligence was challenged by the crew. IBM's Watson seems to be an artificial intelligence experiment bringing us closed to Hal 9000. I enjoyed the Watson Trivia Challenge but I could not beat Watson in the end!
Interesting stuff: such a Watson could make call centers obsolete overnight! Artificial Intelligence based Social CRM?