What Marshall McLuhan would say today over the Social Media Era? He said much about it 40 years ago!

Marshall McLuhan, a great mind of the 20th Century, is the one who coined the term “Global Village” and the famous “The Medium is The Message”. In this video we see him in a prophetic interview from the 60's. For those interested in this important thinker of the 20th Century there are more interviews of him on line.
ps 1. I think today McLahan would say something like: "The Medium and the Message is You"!
ps 2. My Spanish colleagues and I paid already tribute to him by seaching for Global Village evidence