I’ve always thought the subtitle of this text says it all, “Integrating Online and Offline Strategies.” That’s what our young marketers need to understand, not only the mechanics of Internet marketing but also developing campaigns and ensuring they are integrated into the overall marketing communications mix of the organization.
I’m more than pleased to announce that work has begun on the third edition of Internet Marketing. This edition has welcome enhancements. It will be published by Cengage Learning, which specializes in innovative learning solutions like e-books. We expect the 3rd edition to be available in both print and electronic formats.
I’m especially delighted to welcome a new co-author to this edition. Debra Zahay-Blatz is the Restaurant.com Professor of Interactive Marketing at Northern Illinois University. She is a specialist in CRM and has taught many aspects of interactive marketing. Debra is a prime mover in the interactive marketing program at NIU and will bring both classroom and practitioner experience to the text.
We are also pleased to announce that we will be joined by Lauren Labrecque who will be helping with the all-important textbook supplements that are distributed to professors who adopt the text. You can see bios of both Debra and Lauren here.
The 3rd edition will incorporate major revisions that reflect the maturing of traditional digital marketing and the explosion of social media marketing initiatives. New chapters will focus on social media marketing and promotional and lead generation programs in B2B markets. Recent developments in Internet marketing will be reflected throughout the new edition.
College instructors who are current or potential adopters of the text should contact their campus sales representative or visit the listing on the Cengage site.
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