News Update :

Sosial Media Marketing: YouTube as damage control channel

Wednesday, April 7, 2010

During the recent strikes that crippled British Airways the company engaged successfully the YouTube as channel of communication with stranded passengers. The BA CEO Willie Walsh addressed the problem in a number of videos that have been made as part of a BA contingency plan. According to the Marketing Magazine the campaign has been very successful, a good example of engaging Social Media as PR tools;
Share this Article on :

No comments:

Post a Comment


© Copyright social media marketing 2012 | Social Media Optimization, Beginner's Guide 2010 -2011 | Design by social-media-marketing-2012 | Published by social-media-marketing-2012 | Powered by