I just received the news that the paper we submitted * to the 39th European Marketing Academy (EMAC) Conference has been accepted. The paper is titled "ADOPTION OF SOCIAL NETWORKING SITES BY DUTCH USERS" and is about the factors influencing adoption of the SNS by the public on the basis of a Technology adoption Model (TAM) approach. The study was country-wide and has been also done in Spain so that we can make cross-cultural comparisons.
This is the first article from this study, some more aricles will hopefully follow. For those interested the article will be available online right after the conference in this blog.
*Co-authors of this article are my Spanish colleagues Carlota Romero, Maria del Carmen Alarcón-del Amo and Miguel Ángel Gómez-Borja, all from the University of Castilla-La Mancha
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