News Update :

The Importance of Integration

Friday, December 11, 2009

I've been aware for quite some time that IBM was exploring the use of social media in various contexts. Today I listened to a webcast by Sandy Carter, Social Media Evangelist at IBM. The webcast has strategy, case histories, and advice on how to make social media initiatives work in an organization.

View the webcast here.

All those are very important subjects to the social media marketer. And the title makes the key point; marketers have to integrate social media into their overall marketing mix! Sandy Carter makes a strong argument for better results for existing marketing programs with the inclusion of social media component.

It's well worth the 40 minute duration of the webcast, now archived on BrightTalk.
Share this Article on :

No comments:

Post a Comment


© Copyright social media marketing 2012 | Social Media Optimization, Beginner's Guide 2010 -2011 | Design by social-media-marketing-2012 | Published by social-media-marketing-2012 | Powered by