Augmented Reality: Redifining print advertisement

Till today I thought that Augmented Reality is something for mobile applications only and certainly not for printed stuff; today I found out that I was wrong! It is no secret that people reed less printed media and that the effect of advertising (and printed advertising for that matter) is fading. Engaging customers with printed advertising is difficult but there is hope. A number of companies are already experimenting with augmented reality ads that create a very interesting and engaging effect. With the help of a webcam specially made advertisements come to life. See how it works http://www.youtube.com/watch?v=dBser6_gToA Companies like P&G and ABC are also experimenting with this technique