Coca Cola's new soda fountain dispenser brings Mass Customization in the Point-of-Sale

Something really original; In an article posted in The Pitch Owen Morris revealed in February the plans of Coca Cola to come to the market with a new proprietary fountain dispenser that will be able to offer more than 100 different drinks!!! How could a soda fountain have space for the enormous stock required in order to offer such variety? No problem, they simply have developed a way to mix the drink in the machine! The news was announced on 28 April in a company press release revealing the name of the product: FREESTYLE. Let's wait and see. The next step? Maybe 150 variants of the Mars chocolate bar in a vending machine?