With so much talk about Social Media / Web 2.0 I would like to give the readers of this blog my personal view on what Web 2.0 is. This is summarized in the Web 2.0 definition that appears in the article I published together with Stephan Fountain titled
Web 2.0: Conceptual foundations and Marketing Issues, in the Journal of Direct, Data and Digital Marketing Practice, vol 9, nr 3, pp. 231 – 244
The definition is the following:
Web 2.0 is a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes. Web 2.0 applications support the creation of informal users' networks facilitating the flow of ideas and knowledge by allowing the efficient generation, dissemination, sharing and editing/refining of informational content.
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