News Update :

Where Savvy Marketers Go to Become Savvier

Friday, September 12, 2008

Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event.

You’re a marketing star. You have more creativity than Jeff Koons, your plans are impeccable and your campaigns are the stuff of marketing Hall of Fame.

But are you hitting the mark where it counts? That is, are you engaging and retaining your customers, as well as marketing to them?

We all know the positive business impact of keeping our customers loyal but its often difficult
to implement and execute a customer-oriented marketing plan that a) wins C Level Support b) is compatible with current business processes and c) uses financial resources wisely.

IQPC has put together the Customer Engagement and Loyalty Summit (November 17-19, 2008, Hilton Miami, FL) to address these real marketing issues. The two-day conference brings together successful business oriented leaders to share their customer strategies and secrets. No fluff, no mirrors and lights, just straightforward answers and opportunity to benchmark in an open, engaging format. It may be the most valuable conference you attend this year.

Some of the most relevant topics in customer engagement and loyalty include:

• Sales and Marketing Integration for Customer Retention and Loyalty
• Analyzing Customer Feedback
• Translating Loyalty into Financial Impact
• Generating Word of Mouth
• Using Technology and analytics and finding out which is best for you
• Changing Employee Behavior to enhance customer engagement

In addition to the ready-to-use takeaway strategies, the event provides great networking opportunities to discuss and share your own successes and challenges with peers. Zappos, Best Buy, Borders, Mastercard Worldwide, Microsoft, Cisco Systems, Telllabs, Canada Post, Abbott Labs, and Charles Schwab will also be speaking and sharing their customer expertise.

Go on over, check out the website at

Finally, a conference for marketers that addresses the important issues head on: customers and business impact.

p.s. And because you’re reading this blog, you automatically get a perk (your boss will love that!): 2-for-1 conference pricing when you mention code: IUS_WMC_001. Great price, great speakers, great topics, great networking, great takeaways—the Customer Engagement and Loyalty Summit is for you.

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