Pingg came to my attention as the result of a story from DM News’ Sara Holoubek. It’s a good story that has an important marketing point. I was initially intrigued by the complete “party management” service she described, so I looked at the two sites and found a lot going on.

Evite has been around for awhile and according to the site has 18 million registered users. Evite has recently added the ability to send and receive invitations from your cell phone (assuming that you want to. . .). It also has a photo page to which you can upload pics of your parties, so they are clearly adding social networking apps.
Pingg is new, having been launched in March of this year. It is obviously designed


Back to Sara’s point. If your goal is to draw an audience, just putting something out there, even to your handpicked guest list may not be enough. “Searches and online transactions all originate within the physical world.” Right! And with all the clutter in both physical and cyber worlds, it usually takes more than one communications channel to get your marketing message to its target audience!
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