
The announcement that caught my eye was from Nickelodeon. They’re planning more virtual worlds to join Nicktropolis, now about a year old. They include the popular

Virtual worlds have taken a lot of hits lately, but they seem to be here to stay, especially for the young crowd that likes to spend time playing games and communicating with a network of friends.
A couple of questions. First, is there a strong first mover advantage here? Even for kids there are a limited number of sites that they are going to patronize at any given time. The real question is, “Will they be loyal?” Kids? I think not. If their friends are suddenly all over a new site with cooler stuff, they’ll leave for the new one.
Second, when is a brand franchise strong enough to warrant this type of investment? Barbie seems obvious. SpongeBob may be also. But again, how many, how strong? And how do you keep the virtual worlds vibrant?
These are truly brave new worlds--watch for further bulletins from this space!
Sphere: Related Content
No comments:
Post a Comment