
That suggests some interesting hypotheses, so I went looking for data. YouTube is the 800-lb gorilla, but Gorilla Spot is a rapidly-growing newcomer (pun intended). As noted yesterday, Gorilla Spot is a “create/mashup your own” site. The press release mentions Hulu, the site for full-length TV programs. Here’s the growth comparison, and it may well suggest a change in viewing patterns.

Hulu is experiencing by far the fastest growth, although it should be noted that


I’ve seen the interpretation that this means that viewers are going more for expert/professionally-created content than for UGC. I don’t agree. It looks to me like time shifting—I missed SNL on Saturday night; I’ll watch it during the week when I have time. Gorilla Spot’s rapid growth supports that hypothesis.
But the larger hypothesis is a shift, if not yet a maturing, of the video market. It’s a shift of programming online—whether original content or access to content originally created for another channel. It does suggest, however, that viewers may well settle on a few key sites to satisfy their seemingly insatiable appetite for video of all kinds.
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