News Update :

Are You Ready for "Reality Internet?"

Friday, February 15, 2008

It is no surprise that reality TV is big, even if you don’t watch much. If that’s true, it probably puts you in my age demographic, and that’s no compliment. But the numbers are clear. American Idol held both number one and two Nielsen ratings for the week of February 4. As the season ended last spring, Pew research clearly showed that the older you are, the less likely you are to watch closely. Women, especially younger ones, are more likely to be following it closely than are men in the same age cohort.














Given even that smattering of data (and the fact that reality TV has spawned its own industry), it’s no surprise that the Internet is following suit. AOL and Attention Span Media debuted a series of webisodes on February 4 that features the residents of a floor in a fictional dorm.Watch the 5 minute first episode here.
Watch the 2 minute first season trailer here.

Watch it and form your own opinion—of the entertainment value or the advertising potential, depending on the generation you belong to!
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