The Nestlé Social Media case

You might have heard about the recent dispute between Nestlé and Greenpeace in the social media about the alleged use of illegally produced palm oil by Nestlé for its products.  My colleague Corinne Weisgerber from the US presents this story in her blog.  A very good case about the power of social media and maybe new lessons for businesses about damage control

Sosial Media Marketing: YouTube as damage control channel

During the recent strikes that crippled British Airways the company engaged successfully the YouTube as channel of communication with stranded passengers. The BA CEO Willie Walsh addressed the problem in a number of videos that have been made as part of a BA contingency plan. According to the Marketing Magazine the campaign has been very successful, a good example of engaging Social Media as PR tools;